The Italian Food and Drink Exhibition, an event that is expected with great enthusiasm, will take place from 13 to 15 February 2026, at the modern Mediterranean Exhibition Centre (MEC) in Peania. This exhibition is not just a gathering of exhibitors and products, but a vibrant platform for showcasing Italy’s rich culinary heritage and innovative trends in the food and beverage sector. In this context, effective advertising during the fair is vital to maximise visibility and attract the interest of the public. To this end, we offer a wide range of advertising options and solutions designed to meet the needs of every exhibitor, regardless of their business size or advertising budget
At the Italian Food and Drink Fair, we have created a variety of promotional opportunities that can enhance your brand awareness and attract the interest of visitors. These options are designed to meet every need and every budget. The solutions we offer are designed to make you visible before, during and after the event, ensuring a comprehensive and effective advertising strategy.
The official exhibition programme is a valuable tool that is distributed to all visitors, professionals and non professionals alike, and includes all the necessary information about the exhibition, such as stand locations, programme of events, as well as exhibitors’ contact details. Placing your advertising in this program ensures that your message will reach every attendee, creating a lasting impression.
Customized Advertising: you can choose between a classic advertising insert or a more interactive and creative advertising entry, depending on your needs and advertising budget. Your advertisement can include your company logo, a brief description of your products and contact details, allowing visitors to easily discover and contact you.
Strategic Placement: Exhibitors can choose strategic placements within the program, such as on pages related to the event schedule, creating a more targeted advertising presence.
The Mediterranean Exhibition Centre (MEC) offers various advertising positions in strategic locations, ensuring maximum visibility and effectiveness. Placing your advertising in these locations will enhance your presence and attract the attention of visitors.
MEC Reception: The MEC Reception is the main reception point for visitors, where all attendees will pass through when entering the exhibition. This point is ideal for promoting your brand through large banners, digital screens or other promotional materials, as you will be the first thing visitors see, creating a dynamic first impression.
Node 1: A High Passage Point: Node 1 is a high-traffic area for visitors, as it is centrally located in the showroom. Here, you can place banners, digital displays or other promotional structures that will attract attention and enhance brand awareness.
Brochure Distribution Option: in addition, there is the option to distribute brochures or other promotional materials at the entrance of the exhibition, allowing you to reach visitors directly and provide them with useful information about your products and services.
Promotional Logo Bags: Another effective option is to distribute promotional bags with your company logo, which will not only be distributed to visitors, but will also serve as a practical and useful souvenir of the exhibition.
During the exhibition, various parallel events will take place, such as seminars, tastings, product presentations and workshops, offering unique opportunities for sponsorships. Sponsoring these events allows you to associate your name with specific activities of interest to your audience, thus enhancing your corporate image and showcasing your expertise in the industry.
Seminar sponsorship: you can sponsor seminars related to your products or market trends, presenting your company as a leader in your field and associating your name with education and innovation.
Sponsoring Tastings: Sponsoring tastings gives you the opportunity to showcase your products in a direct and interactive environment, allowing visitors to sample and evaluate them.
Product Presentation Sponsorship: through product presentation sponsorship, you can highlight the benefits of your products and educate the public on their use and benefits.
Conference or Exhibition Space Sponsorship: For even more exposure, you can choose to sponsor an entire conference or exhibition space, ensuring that your name is visible to every visitor and every activity that takes place in that space.
The distribution of promotional materials, such as brochures, product samples or souvenirs, is a classic but always effective advertising method. Promotional materials create a more direct contact with visitors and help increase brand awareness.
Brochures and Brochures: distributing brochures and other printed promotional materials, such as brochures and flyers, can help you promote your products and provide useful information to trade show visitors.
Product Samples: distributing samples of your products is an excellent way to allow visitors to sample and evaluate the quality and taste of your products, creating a positive and memorable experience.
Souvenir Gifts: Offering commemorative gifts such as pens, notebooks, key chains, or other small items with your company logo can increase brand awareness and create a positive impression on visitors.
Whether you are an exhibitor or not, the possibility of booking a workshop is an excellent opportunity to present your working methods or products in an interactive and direct environment.
Available Space: The available space is approximately 80 m², offering sufficient space to present your products or services.
Duration: The duration of a workshop is 50 minutes, providing enough time for a meaningful presentation.
Hosting Capacity: The space can accommodate up to 80 people, allowing you to reach a wide audience.
Free Access: Access to the workshops is free for guests, creating an engaging opportunity for participation and learning.
In the digital age, an online presence is essential for every business. The Italian Food and Drink Fair has a dynamic presence in digital media, offering various advertising opportunities that can help you reach a wide audience and boost your brand awareness.
Interactive Banner on the Website: On the official website of the exhibition, you can place interactive banners that will attract visitors’ attention and direct them to your company’s website, providing more information about your products and services.
Sponsorship link: The sponsorship link allows you to place a logo or hyperlinked text on the exhibition website, enhancing your brand awareness and creating a direct link to your online environment.
Logo on the Exhibitor List: You can ensure that your logo appears in the website’s exhibitor list, making your business more visible and accessible to all interested parties.
Advertisement on News Pages: You can place advertisements on the website’s news pages, showcasing your products and services in an environment with increased traffic.
Video Viewing: You have the ability to showcase videos that showcase your products or services, creating a more interactive and engaging content for website visitors.
Social Media Posts: The exhibition has an active presence on social networks such as Facebook, Instagram and LinkedIn. You can showcase your products or services through posts and ads on social networks, reaching a wide audience and creating interaction with stakeholders.
Newsletters: exhibitors can be included in newsletters sent to registered industry professionals and other interested parties, highlighting the latest developments and offers. The newsletter can include an interactive banner, sponsorship link and interactive free invitations, increasing interaction with the audience.
To ensure that visitors can easily find your stand, you can take advantage of the presence feature in the Exhibition Floor Plan brochure.
Logo That Locates Your Booth: A logo that locates your booth in the exhibition design will make your presence more visible and accessible to all visitors.
You can include a promotional insert in the exhibition floor plan brochure, which will help visitors to easily locate your stand and learn about your company.
An effective advertising strategy involves targeted communication with specific audience groups. Audience segmentation allows you to target a selected audience, creating a stronger message.
Exclusive and Targeted Mission: You can segment audiences to create an exclusive and targeted mission by showcasing your special offers at the trade show, inviting the audience to discover a new product or service, or sending personalized invitations.
Send Email: you can also use audience segmentation to create targeted emails, reaching specific audiences with a more personal message.
To maximise the benefits of your advertising efforts, it is important to take a strategic approach that takes into account your needs and goals. Here are some tips to help you achieve your goals:
Enhanced visibility at strategic points of the exhibition and through various advertising channels will help your brand to be recognised by a wide audience, creating a lasting impression and strengthening your position in the market.
Targeted advertising can attract potential partners, distributors and customers, opening up new avenues for growth and expansion of your business.
Your presence at key points of the exhibition and your participation in sponsorship activities will strengthen your professional image, highlighting your company's expertise and credibility.
After the end of the exhibition, your continued presence on digital media will allow you to maintain a relationship with visitors and keep them informed about the latest developments and offers of your company.
For more information about promotional opportunities and to discuss how we can help you achieve your goals at the Italian Food and Drink Exhibition, please feel free to contact the ITAFOODEXHIBITION organizing team. You can also visit the official MEC website for more information. We are at your disposal to provide you with personalized advice and solutions that will maximize the success of your participation in the fair.
Contact us for more information.
Tel: +30
Fax: +30
E-mail: [email protected]; [email protected]
Contact person: Ms. Voula Mourta
Thank you for your interest in the Italian Food and Drink Exhibition. We look forward to welcoming you to the exhibition and helping you to promote your brand to a global audience.
