EXHIBIT WITH US

Why Exhibit

Discover the ITALIAN FOOD EXHIBITION

From 13 to 15 February 2026, the heart of gastronomy will be beating loudly in Greece, hosting a unique exhibition dedicated to Italian food and drink. This event is an unprecedented opportunity for industry professionals, producers, importers, distributors and gastronomy lovers to discover, taste and be inspired by the authentic taste of Italy. The exhibition is a national and international reference point for the development of the sector, promoting Italian products of high quality and standards in the Greek market, where tradition meets innovation.

Why Participate as an Exhibitor?

Participation in this exhibition offers multiple benefits that will enhance your presence in the market and bring you in contact with the public looking for quality products. Here are some of the key reasons why it is worth exhibiting:

  • Direct Contact with Target Audience: The fair brings together a wide range of professionals and consumers interested in authentic Italian products. Here you will find the ideal platform to present your products, close deals and create strong partnerships with 4,000 exclusive Italian restaurants, chefs, hotels, pizzerias, pubs, bars, pastry shops, accommodation, supermarkets and specialty stores from Greece.
  • Strengthening Commercial Relationships:Through the B2B meetings and networking events, you will have the opportunity to connect with buyers, distributors and traders from Greece and abroad. This is a unique opportunity to develop your business relationships and expand your network, with buyer lists that include hotel managers and hotel chains, shipping and cruise companies, villages and resorts, banqueting villas, restaurants, bars, catering and collective catering.
  • Education and Innovation: The exhibition includes educational seminars, live cooking shows and presentations by leading chefs and industry experts. These activities will help you follow the latest trends, innovation and enrich your knowledge of gastronomy, with the support of the ITA Foundation, which for more than two decades has been supporting and promoting Italy’s food industry around the world
  • Increase your Brand Recognition: By showcasing your products at such an important event, you enhance the reputation and awareness of your business. Your exposure to a targeted audience can translate into increased sales and growth of your market, benefiting from effective communication on the website, social networks, the Attica promotion network, the archive of visitors and professionals involved in traditional Italian products, and in the specialised and general news press.
  • Promoting Authentic Italian Flavours: as an exhibitor, you contribute to the promotion of Italy’s rich culinary heritage. You will have the opportunity to educate the public about the quality, uniqueness and authenticity of your products, with the exhibition being structured according to the Italian geographical production of products, offering a complete range.
  • Launching into new markets and making new business connections: the exhibition gives you the opportunity to engage directly with your prospective customers in their own environment, meet new potential buyers and suppliers and present your new products to existing customers.
  • Increase sales: position your business among the largest concentration of buyers in one place, sign agreements with the Athens buyer group and find a reliable dealer or distributor.
  • Exchange experiences and knowledge: exchange experiences and knowledge with local professionals and discover new market trends and technologies in the food and beverage industry.

What to Expect from the Exhibition?

Partnerships & Commercial Opportunities

The Italian food and drink exhibition is designed to meet the needs of both professionals and the general public. The venue will include:

  • Exhibition Pavilions: Companies from all over Italy will present products such as pasta, cheeses, cold cuts, olive oils, wines and more.
  • Wine tasting zones: Specially designed areas for tastings, where visitors will have the opportunity to taste and evaluate your products.
  • Live Cooking Shows: Famous chefs from Italy and Greece will create live unique recipes, highlighting the quality of your products.
  • Seminars and Workshops: Educational activities on topics such as proper use of materials, market trends and product promotion strategies, as well as webinars with renowned speakers.
  • Networking Events: Specially designed events to create new partnerships and exchange ideas.

Who will be there

Collaborations & Commercial Opportunities

The exhibition attracts a diverse audience that includes:

  • International Importers
  • Retailers
  • Distributors & Wholesalers
  • Food and Beverage Professionals
  • Hypermarkets
  • Food Service Wholesalers & Retailers
  • Catering, Restaurants & Cafeterias
  • Government & Associations
  • Education & Training
  • Hotels
  • Air Catering
  • Bakeries
  • Military Catering
  • Consumers: Italian cuisine lovers looking for authentic flavors.
  • Media and Influencers: press and social media representatives who will contribute to the promotion of the event.
The exhibition also attracts:
  • Small food retailers
  • Gourmet, Delicatessen, Specialized shops
  • Food, HORECA and equipment shopping centres
  • Equipment and machinery rental companies
  • Host buyers from priority markets
  • Foreign buyers from the listed sectors
  • Retail stores; from delicatessens to rural shops and grocery stores, supermarkets to tourist attractions and independent stores
  • The public sector; from institutions such as schools, colleges and hospitals.

How to Participate

Simple Steps for Participation and Preparation

Participation in the exhibition is easy and simple. Follow the steps below:

  • Register: Visit the website to visit the official website, visit the official website and fill in the online registration form.
  • Select the exhibition package that suits your needs. Take advantage of the sponsorship packages to maximize your presence and recognition. The selection will make your company stand out in the food and agriculture industries and leave a strong impression of your brand in people’s minds.
  • Preparation: Organize your presence by preparing display materials and product samples. Create a new exhibition stand, display your brands in an attractive way by lighting up your stand, add interactive elements, give away gifts and organise special events to launch your innovative products.
  • Networking: Distribute exhibition invitations to important people in the Greek industry, and include an invitation in your company newsletter.

Integrated Services and Specialised Pavilions

The exhibition enables you to benefit from a strong media plan, supported by an expert partner who constantly monitors markets and consumer trends, shares skills and knowledge throughout the year and provides insights to help companies make the right decisions. The show also offers 40 booths reserved for new companies, under 5 years old and with fewer than 5 employees.

Transport services at the Fair
For the convenience of the participants, the organizers will provide support for the shipment to Attica and the return of exhibition materials , with guidance available from an exhibition logistics specialist. You can also contact him for your travel arrangements.

Expression of Interest

For any comment, question or request regarding the Exhibition, please do not hesitate to contact us.

Your exhibition contact

George Raptis
Project Manager B2B
Mediterranean Exhibition Center
Lavriou Street 301
Paiania
T: +30 21 06 041 410
[email protected]
maria_anastasopoulou
Maria Georgakopoulou
Marketing & Communications
Medeterenian Exhibition Center
Lavriou Street 301
Paiania
T: +30 21 06 041 410
[email protected]

Expression of Interest

For any comment, question or request regarding the Exhibition, please fill in the form below and we will contact you directly.

I would like information about the ItalianFoodExpo 2026 exhibition.