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Buyers Program

ITALIAN FOOD EXHIBITION 2026 - HOSTED BUYERS PROGRAM 2026

Hosted Buyers Program: Τhe Bridge of Business Partnerships.

Welcome to the unique Hosted Buyers Program organized in the framework of the Italian food and drink exhibition in Greece. This unique initiative is designed to bring together leading industry professionals with the most innovative Italian producers, as well as international companies investing in the Italian market as a business platform. With the main goal of strengthening commercial relationships, the programme promises to be the ideal environment for business opportunities, networking and the creation of strategic partnerships.

What is the Hosted Buyers Program?

The Hosted Buyers Program is an exclusive platform that connects high-level buyers with exhibitors offering authentic Italian products from different regions of Italy. Participation in the program offers selected buyers full coverage of travel and accommodation expenses, as well as access to personalized business meetings tailored to meet their needs. This programme is the most important appointment for the Italian agri-food sector in Greece, providing unparalleled market opportunities for professionals and decision makers.The exhibition focuses on products that showcase the magic of Italian cuisine and tradition: from traditional Italian cheeses and pasta to wine and traditional sweets.

The Hosted Buyers Program allows you to discover first-hand the latest trends and get in touch with suppliers offering exceptional quality, as well as to see the launch of new products.

Why Join the Program ?

Participation in the Hosted Buyers Program offers multiple benefits for food and beverage professionals:

  • Direct Networking: an opportunity to meet Italian producers specialising in authentic, high-quality products, as well as international companies operating in the Italian market.
  • Personalized Meetings: Access to B2B meetings tailored to your needs, based on your profile and requirements, with the possibility to meet with over 200 exhibitors from all regions of Italy.
  • Full Support: Free coverage of travel, accommodation and participation expenses, including airfare from your destination to Athens (economy class), 3 nights’ accommodation in a partner 4-5 star hotel (bed & breakfast), airport transfers, as well as transfers from the hotel to the exhibition and vice versa.
  • Information about the Trends: Discover the latest products and services in the Italian food and beverage sector, as well as innovations.
  • Expansion of the Network: Opportunity to develop new partnerships and establish long-term business relationships by networking with leading international industry professionals.
  • Exclusive Benefits: Access to the Hosted Buyers Lounge for meetings, email checking and networking, as well as access to an exclusive area for international guests to attend presentations and tastings of Italian products.

How the Program works?

The selection of participants is based on specific criteria, ensuring that each buyer participating in the programme has the right conditions for successful partnerships. Buyers who do not meet the criteria will have the opportunity to attend, benefiting from free entry and a catalogue, as well as reduced accommodation rates. 

  1. Application Form: Fill in the registration form with the necessary information about your business.
  2. Evaluation: Our team will evaluate your application based on the selection criteria.
  3. Participation Confirmation: If selected, you will receive details about your program and benefits. You will be contacted by our guest buyer team to advise you on the remaining steps.
  4. Meeting Scheduling: You will be sent a list of exhibitors that match your profile, so you can choose who you want to meet with.
  5. Participation in the Exhibition: During the exhibition, you will have the opportunity to attend side events such as tastings, presentations and workshops.

Who Can Participate `

  • Importers and distributors of food and beverages
  • Retailers and representatives of supermarket chains
  • Owners and representatives of restaurants, hotels and catering
  • Specialised purchasing consultants
  • Purchasing, procurement, import and category managers
  • Buyers
  • Category Managers
  • Admission Managers
  • Top Managers
  • Private Label Managers
  • Executive Chefs
  • Wholesalers, Distributors and Importers
  • Food distribution and trading companies
  • Department stores and specialty store chains
  • Supermarket chains and hypermarkets
  • Government agencies, cruise line operators, airlines and military caterers

Hosted Buyers Program Benefits

Participants in the programme enjoy a number of benefits, such as:

Free accommodation: In high quality hotels near the exhibition venue (4-5 star hotels near the airport).
Airline tickets: Full coverage of travel to and from Greece (economy class), issued by the official travel agency of ItaliaFoodExpo.
Special Priority Badge: Quick and easy access to all exhibition areas.
Personal Coordinator: Support from specially trained staff to organise your meetings.
Access to VIP Events: Participation in exclusive events, dinners and networking events.
International Buyer Kit: Entrance Badge, Catalogue, Floor Plan, Bus Schedule, etc.
Transportation: From the airport only to partner hotels and vice versa, and shuttle bus from the hotel to the exhibition and vice versa.
Matching Sessions: Per sector.

Declaration of interests

Fill in the interest form, providing the necessary information and our team will contact you to confirm the shipment and advise you on the remaining steps. We look forward to creating the next chapter in your business successes together!

I would like to participate in the Hosted Buyers program for ITALIAN FOOD EXHIBITION 2026